Hi, I’m cece.

founder of Zephyr & Tide

In the last 14 years, this brand has evolved alongside my messy yet beautiful journey of being human.

Somehow I’ve had the privilege to photograph hundreds of humans from around the globe. Holding space as they share their story with me and in turn allowing the power of emotive imagery to express the things that sometimes cannot be said. Being a storyteller feels like watching the most beautiful film while simultaneously being the director. Your path crosses the paths of so many incredible humans as you share in the most raw and vulnerable moments of their life. You constantly remember how fragile and beautiful this life is. How there is no such thing as an ordinary moment. And how love is a story told through every human. It’s truly a career unlike anything I’ve experienced.

( My story )

a deeper look into my “why”...

I started my photography business at 16. I’ll save you from the many stories of me as a young girl with a camera around my neck and just get into the good stuff. This business has truly seen my evolution as a human like nothing else. From a young, aspiring artist thirsting for travel and new experiences, to a wife hustling to build the life she envisioned for her family, to a storyteller in her late 20s on the brink of a massive burnout, wondering where and how her story was lost along the way.

I took a hiatus in 2020 and stepped away from the business that supported my family full time. Yet in stepping back, I knew I had only two choices. To retire as a full time photographer so I could escape into the woods, become an herbalist, rehab animals, and make art while silencing the outside world. Or heal my business from within, stepping back into my industry refreshed, as authentic, and inspired as ever. I chose the second option — though I’m still planning on both :)

You may be wondering how Zephyr and Tide transitioned from a destination photography brand to a holistic photo and coaching studio. And this is where my story eventually found its way back into my life :) In focusing on my own inner work, I dove (in other words spiraled) into psychology which has always been a lifelong passion of mine. Had I not become a photographer at 16, I would have certainly pursued this beautiful study of the soul. Yet eventually, circumstances brought our family to Northern California where I had the opportunity to go back to school and years later began my journey as a holistic coach specializing in depth psychology and somatic embodiment.

No matter my offering, my values remain the same. To tenderly hold space and empower humans to radically embody themselves. To preserve the heartbeat of humanity through intentional storytelling and encouragement to never stop creating, loving, expressing, and living. In essence, you are my why. I think humans are the most fascinating form of art, awe, and wonder. And I believe every legacy is worth telling.

( My Philosophy )

you as my muse…

It brings me so much joy to offer both a photography and coaching container as an opportunity for my clients to get radically honest. To speak their truth. To lean into the vulnerability with tenderness. To unapologetically take up space. And to deeply drop into how life feels. I want to celebrate the ordinary moments with you. From the single women who are dating themselves to the brides who are leaning into a transitional season in life. I want to empower you to take up space, celebrate your life, and plan a conscious wedding that feels so aligned. I want your photographs to be the evidence that you were here living and loving on this earth.

I want to honor your healing journey and facilitate a safe space where you can lean into the tenderness and celebrate yourself through art that lights you up. So you can look back at your photos and feel so proud of yourself, the challenges you’ve grown through in life, and continue to accept all of the tender parts of you that deserve love.

( PUBLISHED IN )